COGNITIVE AND SOCIODEMOGRAPHIC FACTORS AS BACKGROUND OF THE INVESTMENT DECISION

The study aims to analyze the relationships between behavioral and sociodemographic factors with investment decision of Brazilian academics in business areas. In order achieve research objectives, descriptive a quantitative approach was used. procedures used were Survey survey Structural Equation Modeling (Structural – SEM). main results highlighted that have positive perception about money, most them save part their monthly earnings. However, notice significant portion has an expense equivalent gain. As far as from Model are concerned, all variables exception salary related decisions. exogenous curiosity/trust socialization/family showed correlations relation decisions based on investor profile. While risk aversion, education level college period negative correlation individuals' study's contributions show how interfere decisions, addition demonstrating knowledge can significantly act within everyday Factors such socialization play role disseminating finance among individuals